Senin, 13 Agustus 2007

GUCCIO GUCCI

Guccio Gucci (1881-1953)

When we talk about fashion, we can mention Gucci one of it. This fashion company built in 1906 by Guccio Gucci and became an Italian fashion icon. Guccio Gucci was born in 1881, first time he ran his House of Gucci in Florence. He started this business from the bottom line, and horse saddle became his first product. In 1920, he sold a skin bag for horse riders.

To guarantee the quality, he only recruit expert man for his employees. When his business became famous, he spread the wing by open a boutique in 1938, at Rome. Since 1947, he produce a bamboo handy bag, until now this one become his top product. In 1950's he produce many kind of world class products.

His married with Aida Calvelli gave him six children. Soon, his children develops Gucci's business into international market. After his dead in 1953, his son, Aldo, expand Gucci's products by opened some boutique in London, Paris and New York.

On 1960's Gucci expand the business trough Far East Asia, Hong Kong and Tokyo. But, because of wrong decision by Aldo and Rodolfo Gucci, who controlled 50 percent of Gucci's business, make Gucci's business kingdom near to bankrupt. Slowly, they can passed the storm. Even, in 1979, Aldo develops Gucci Accessories Collection (GAC).

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